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Hi, I’m Dan Oshinsky, and I’m the guy behind Inbox Collective.
I remember when I launched my very first newsletter, Tools for Reporters, in 2012. I knew I had a lot to learn about email, but couldn’t find good advice about where to start, how to grow my audience, or even how to measure success for my newsletter.
I’ve come a long way from that first newsletter. I’ve learned a lot over the years — first as the Director of Newsletters at both BuzzFeed and The New Yorker, and now as the founder of Inbox Collective, an email consulting firm I launched in 2019 to help newsrooms, non-profits, and brands send great email.
I started my newsletter for one reason: To share what I’ve learned with people like you.
Email can be such a powerful tool, and it’s why I make my newsletter free and open to everyone. I’m here to help you get the most out of your email strategy.
When you sign up for my newsletter, you’ll get…
Deep dives into email strategy — including guides to newsletter growth, testing, and monetization.
Case studies and learnings from newsletter experts.
Best practices to implement for your newsletter.
Guides, resources, and reporting to help you build the right strategy for your newsletter.